Ecology and ecotourism models
Business Model Description
Promote, connect, support the development, and offer nature tourism experiences led by local communities that expressly use the natural resources without degrading or exhausting them (e.g., bird watching recreational and leisure activities). In this way, they protect and promote biodiversity through world-class quality experiences.
Expected Impact
This initiative intends to reduce negative impact of tourism on the enviroment and increase sustainable income for different communities.
How is this information gathered?
Investment opportunities with potential to contribute to sustainable development are based on country-level SDG Investor Maps.
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Country & Regions
Sector Classification
Services
Development need
> For the fourth quarter of 2019, the tourism sector made up of travel, accommodation, and transportation agencies was the employer of 1.42M people. Which represents + 6% of national employment (19).
Policy priority
> Colombia is one of the first countries in the world to join as a member of The Future of Tourism Coalition, whose objective is that post-pandemic tourism has the needs of destinations and communities among its priorities.
Gender inequalities and marginalization issues
> In rural areas, 27.3% of women are employed in commerce, hotels, and restaurants, the second industry with the highest participation of women. In urban areas, this industry is the first employer with 34.5% of all women.
Investment opportunities
> In Colombia, tourism stands for 3.8% of the GDP and has exports related to travel and passenger transport for USD$ 6.6B (19).
Key bottlenecks
> While Colombia receives 81 visitors for every 1,000 inhabitants, other Latin American countries receive 175 (19).
> In Colombia, a non-resident visitor generates on average for USD 1,600, while in Panama, this figure reaches USD$ 3,725 (19).
Hospitality and Recreation
Development need
> The lack of capacity of local communities to offer comprehensive services has meant that large companies and agencies take all the benefits
> Tourism boom has brought informality, resulting in nature destruction (e.g., construction of informal hotels have caused environmental damages, such as the cutting of trees)
Policy priority
> The Action Plan of the National Policy for Management of Biodiversity and its Ecosystem Services & Strategy to Control Deforestation and Forest Management designed by the MinAmbiente with support from UNDP, UN Environment, and FAO, aims at caring for biodiversity hand in hand with economic development, knowledge and risk management, which encompasses ecotourism services (29).
Gender inequalities and marginalization issues
> 710 indigenous reservations, comprising 102 indigenous groups, 18 who are in danger of disappearing (29)
> +17k endemic species of amphibians, birds, mammals, plants and lichens, freshwater fish, and reptiles (17)
> 37.6% of the population employed in tourism, as of 2019, were women (13)
Investment opportunities
> According to the UNWTO, since 2017, eight out of ten tourists prefer accommodation that includes ecological practices, and Colombia shows an excellent potential for leading natural tourism.
Key bottlenecks
> Informality in tourism stands for 54% of the total employability, which generates low-quality jobs, reduces the tax base, acts as unfair competition, and cannot protect the resources with which they operate.
Hotels and Lodging
Pipeline Opportunity
Ecology and ecotourism models
Promote, connect, support the development, and offer nature tourism experiences led by local communities that expressly use the natural resources without degrading or exhausting them (e.g., bird watching recreational and leisure activities). In this way, they protect and promote biodiversity through world-class quality experiences.
Business Case
Market Size and Environment
> USD 1 billion
> 25%
> Globally, nature tourism and ecotourism grew three times faster than the overall tourism industry, and investment is estimated to increase by 20% annually (20)
> By 2032, the Colombian tourism market can reach USD$ 14.9B (21), and in particular, nature and wellness tourism will be a USD$ 2.90B activity (22)
> Nature tourism represents a market of USD$ 263B, with a growth of 65% between 2013 and 2018. According to the UNWTO, since 2017, eight out of ten tourists prefer accommodation, including ecological practices (29)
Indicative Return
20% - 25%
According to the Colombian National Business plan for Nature-based tourism, an IRR of 19%-26% can be achieved by investing in these types of projects (18).
Investment Timeframe
Medium Term (5–10 years)
According to local investors interviewed, an expected holding period for investments in ecotourism models would be between 7 and 10 years.
Ticket Size
USD 1 million - USD 10 million
Market Risks & Scale Obstacles
Capital - CapEx Intensive
Market - High Level of Competition
Impact Case
Sustainable Development Need
> Given its geographic, social and cultural particularities, Colombia has an advantage as a tourist destination. With improved security, tourism has experienced a boom, but it still has room to grow: while tourism represents only 3.8% of the GDP in other LatAm countries, it weights 10% (1).
> Due to the lack of local communities' lack of capacity to offer world-class experiences, agencies and large companies are receiving the benefits (2). In 2019, Colombia received a record-breaking number of tourists (4.5M), and hotel-chain income grew by 10.6%, and travel agencies by 3.7% (3).
> Tourism boom has brought informality, resulting in nature destruction (e.g., Construction of informal hotels have caused environmental damages, such as the cutting of trees) (4).
Gender & Marginalisation
> 710 indigenous reservations, comprising 102 indigenous groups, 18 who are in danger of disappearing (29).
> +17k endemic species of amphibians, birds, mammals, plants and lichens, freshwater fish, and reptiles (17).
> 37.6% of the population employed in tourism, as of 2019, were women (13).
Expected Development Outcome
> Offer economic opportunities for communities and local inhabitants to allow them an equitable distribution of the economic benefits derived from nature-based tourism. It would also raise consumer awareness, providing incentives for conserving the destinations' natural heritage and local culture.
> Take advantage of the country's growth in tourism to position ecotourism as one of the best possibilities for social and environmental sustainability.
> The possibility of bringing additional income to local communities by attracting tourists can increase employment formality by joining the entire sector and the benefits it can bring.
Gender & Marginalisation
> Indigenous populations or ethnic groups may develop another income source by showing and caring for their territories and the lands where they have always lived.
> Total biodiversity, especially the endemic one, can be conserved and supported by the added income generated by ecotourism.
> Almost 40% of tourism employees who are women can benefit from new forms and trends and a tourist reactivation that takes care of their environmental and social environment.
Primary SDGs addressed
8.9.1 Tourism direct GDP as a proportion of total GDP and in growth rate
> As for 2016, 1.4% was the participation of tourist added value (28). > The percentage of the population employed in the tourism industry summed up to 8.8% by 2018 (28).
> The participation of tourist added value is expected to be 1.6% for 2030 (28). > The percentage of the population employed in the tourism industry is expected to be 10.8% for 2030 (28).
14.5.1 Coverage of protected areas in relation to marine areas
15.3.1 Proportion of land that is degraded over total land area
> By 2017, there were 12,540 hectares of marine protected areas (28).
> As of 2019, 665,549 hectares of land are in the process of restoration (28).
> The government expects this number to reach 13.25 hectares of marine protected areas by 2030 (28).
> By 2030, it is expected that this indicator ascends to 1M hectares (28).
Secondary SDGs addressed
Directly impacted stakeholders
People
Gender inequality and/or marginalization
Planet
Corporates
Public sector
Indirectly impacted stakeholders
People
Gender inequality and/or marginalization
Planet
Corporates
Public sector
Outcome Risks
> Overexploitation of ecological systems on demand.
> Erosion due to high tourism traffic.
> Increased waste in local communities.
> Gender inequality and/or marginalization risk: Land exploitation with cultural and/or spiritual meanings for ethnic groups.
Impact Risks
Execution risk: > Complex relationship between operators and minority communities for the development of the productive value chain and benefit-sharing > Poor access, quality accommodation, communications infrastructure, and difficulty to obtaining tourist infrastructure development permits what promotes informality in the sector > Guarantee that there are no environmental impacts in the project's execution, even with an incoming and outgoing flow of tourists.
Stakeholder participation risk: > There is a risk that large operators will take the benefits that could be for the local community, which would not contribute to their economy but to the enrichment of large companies.
Drop off risk: > Some communities may agree to develop infrastructure to serve tourism. However, some actors may oppose, making the communities unable to continue with the service, despite investments that have been made.
External risk: > Shortage of skilled, trained, and qualified bilingual professionals that attend the international demand. > Difficulties in the national infrastructure for access and security of the sites that can provide ecotourism services.
Unexpected impact risk: > Weather conditions that hinder infrastructure or internet transmission. For example, strong winds or other natural disasters that damage the connection. > Climatic conditions that may impede ecotourism services, such as natural disasters or extreme weather conditions.
Gender inequality and/or marginalization risk: > There are small communities that may need help in the education of sustainable practices to develop ecotourism practices. There may also be indigenous communities that oppose the entry of a high flow of tourists.
Impact Classification
What
Positive and important outcome due to economic opportunities for local communities.
Who
Underserved stakeholders working in the tourism industry, especially in rural and dispersed areas.
Risk
Local economy without reagents for the benefit of the community.
Impact Thesis
This initiative intends to reduce negative impact of tourism on the enviroment and increase sustainable income for different communities.
Enabling Environment
Policy Environment
(National Development Plan): Promote tourism by generating the conditions to strengthen destinations and offerings, investing in better infrastructure and connectivity, and increasing business development and human capital skills for competitive tourism (23).
(Tourism Sector Plan (2018 – 2020)): Defines the guidelines to improve Colombia's tourism competitiveness based on productivity strengthening, value generation, and co-responsibility among stakeholders improved positioning in national and international markets (26).
(Action Plan of the National Policy for Management of Biodiversity and its Ecosystem Services & Strategy to Control Deforestation and Forest Management): Designes an Action Plan and Strategy by the MinAmbiente with support from UNDP, UN Environment, and FAO. They aim at caring for biodiversity hand in hand with economic development, knowledge, and risk management, which encompasses ecotourism services (29).
Financial Environment
Financial incentives: Triodos Bank has operations in LatAm and has financed several agro-tourism and ecotourism projects. Others have followed in his footsteps, such as Oikocredit (8 countries) and Grameen Bank (35). Inversor is currently financing Waya, a hotel that promotes tourism development and generates a sustainable economic dynamic different from mining. It also integrates local communities within its value chain as suppliers (18).
Fiscal incentives: With the Financing Law (1943 of 2018), there is a preferential rent of 9% that offers advantages to ecotourism, agrotourism, and nautical docks projects (34).
Other incentives: Intending to promote tourism, since 2018 Colombian government has invested USD$ 182M for 30 tourism infrastructure projects (25).
Regulatory Environment
(Law 1943 of 2018): The Financing Law provides incentives to new and remodeled hotel establishments, allowing them for a tax income reduction of 9%, not be subject to wealth tax, nor to the payment of presumptive income. It also excluded from VAT the air transport service for nature tourism hotspots such as La Guajira, Nuquí, Mompox, and Tolú (24).
(Decree 2811 of 1974): Establishes the National Code of Renewable Natural Resources and Protection of the Environment is issued, defining the preservation and management of these (30).
(Resolution 0118 of 2005): Establishes technical criteria of the different ecotourism activities or services are established to be considered within the tax benefits (31).
(CONPES 3296 OF 2004): establishes the guidelines for private participation in ecotourism services in the National Natural Parks of Colombia, which are given as concession contracts (32).
Marketplace Participants
Private Sector
Awake Travel, a market and experience platform that connects nature travelers with local hosts in remote and rural destinations, raised a Series A investment led by Fundación Bancolombia and Fondo Accion and expects to sell USD$ 300k/month in Jan 2021 despite Covid-19 (27).
Government
Colciencias had a call to contribute to the generation of new knowledge and strengthen capacities in science, technology, and innovation in marine science.
Multilaterals
The World Bank, IFC, and IDB have preferential loans or grants for sustainable development and with specific units for tourism.
Public-Private Partnership
With the Vice Ministry of Tourism and Peace's leadership and the collaborative articulation of the Interinstitutional Table, it is expected that the ecotourism and agrotourism project proposed by the ex-FARC combatants in Guaviare can be consolidated and implemented natural routes in the department (32).
Target Locations
References
- (1) DNP (2017) – Plan Nacional de Desarrollo (2018 – 2022)
- (2) Jimenez et al (2019) - El turismo como motor de la economía colombiana. Accessed June 13th 2020
- (3) MinComercio (2020) - En 2019, el turismo en Colombia rompió récords. Accessed June 14th 2020
- (4) ElTiempo (2019) - Exceso de turistas y hotelería ilegal ponen en jaque a la naturaleza. Accessed June 13th 2020
- (5) LaRepublica (2018) – La hora del turismo para Colombia. Accessed June 12th 2020
- (6) MinAgricultura, DANE (2016) Land use, National Agricultural Census
- (7) Colombian Ocean Comision (2015) Economic Affairs Buro
- (8) MinTIC (2019) National Statistics of employment
- (9) CITUR (2020) Visitors to Natural National Parks
- (10) Banco de Occidente (2010) Jumps, waterfalls and rapids of Colombia, Chapter4: Colombia, territory of rapids and waterfalls.
- (11) MinCultura (n.d) World Heritage List
- (12) ProPacífico (n.d). Pacific Region: Territory where we weave development
- (13) CITUR (2020) Departmental Statistics
- (14) Caño Cristales (2019) Caño Cristales Tourism
- (15) UNDP (2018) How much does Colombia has to invest to maintin biodiversity?
- (16) MinTIC (2019) Economic Studies Office: Colombian Economy Dinamic
- (17) Alexander Von Humboldt (2018) Endemic species, protected areas and deforestation
- (18) Inversor Portafolio: Waya https://www.inversor.org.co/en/portafolio-2/waya-guajira/.Accessed February 8th.
- (19) Centro de Pensamiento Turístico - Colombia (2019) Employment in tourism industry
- (20) Brink (2011) - The Economics of Ecosystems and Biodiversity in National and International Policy Making. Accessed July 2nd 2020
- (21) Euromonitor (2019) – El futuro de los viajes: edición de 2019. Accessed July 5th 2020
- (22) MinComercio (2012) – Plan de Negocio de Turismo de Naturaleza de Colombia. Accessed July 1st 2020
- (23) DNP (2017) – Plan Nacional de Desarrollo (2018 – 2022)
- (24) MinComercio (2019) - MinComercio destaca estímulos fiscales que benefician al sector de Turismo. Accessed June 2nd 2020
- (21) La República (2019) - Los proyectos de infraestructura turística suman inversión de $644.000 millones. Accessed June 20th 2020
- (22) MinComercio (2017) – Plan Sectorial de Turismo. Accessed June 3rd 2020
- (23) El Nuevo Siglo (2010) – Toma fuerza primera startup de turismo de naturaleza en Colombia. Accessed July 11th 2020
- (24) National Planning Department (2019) - 2030 Agenda in Colombia
- (25) La República, Lacouture, M.C (2018). Natural Tourism, Global Tendency
- (26) Decree 2811 of 1974. President of the Republic of Colombia
- (27) MinAmbiente. Resolution 0118 of 2005.
- (28) Natural National Parks (2019). Ecoturism Services Concession
- (29) MinAmbiente (n.d) National Policy for Management of Biodiversity and its Ecosystem Services
- (30) MinTIC (2019) MinTIC highlights fiscal incentives that benefit the tourism sector
- (31) Rhodes, A. (2015) Support and Financing of Ecotourism Projects: New Options
- (32) United Nations Colombia (n.d) FARC members bet on ecoturism as a toll for enviromental susstainability and socio-economic development