tourism

Ecology and ecotourism models

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Ecology and ecotourism models

Country
Sector
Most major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Services
Sub Sector
Most major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Hospitality and Recreation
Indicative Return
Describes the rate of growth an investment is expected to generate within the IOA. The indicative return is identified for the IOA by establishing its Internal Rate of Return (IRR), Return of Investment (ROI) or Gross Profit Margin (GPM).
20% - 25% (in IRR)
Investment Timeframe
Describes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.
Medium Term (5–10 years)
Market Size
Describes the value of potential addressable market of the IOA. The market size is identified for the IOA by establishing the value in USD, identifying the Compound Annual Growth Rate (CAGR) or providing a numeric unit critical to the IOA.
> USD 1 billion
Average Ticket Size (USD)
Describes the USD amount for a typical investment required in the IOA.
USD 1 million - USD 10 million
Direct Impact
Describes the primary SDG(s) the IOA addresses.
Decent Work and Economic Growth (SDG 8) Life Below Water (SDG 14)
Indirect Impact
Describes the secondary SDG(s) the IOA addresses.
Responsible Consumption and Production (SDG 12)

Business Model Description

Promote, connect, support the development, and offer nature tourism experiences led by local communities that expressly use the natural resources without degrading or exhausting them (e.g., bird watching recreational and leisure activities). In this way, they protect and promote biodiversity through world-class quality experiences.

Expected Impact

This initiative intends to reduce negative impact of tourism on the enviroment and increase sustainable income for different communities.

How is this information gathered?

Investment opportunities with potential to contribute to sustainable development are based on country-level SDG Investor Maps.

Disclaimer

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The descriptions on this page are provided for informational purposes only. Only companies and enterprises that appear under the case study tab have been validated and vetted through UNDP programmes such as the Growth Stage Impact Ventures (GSIV), Business Call to Action (BCtA), or through other UN agencies. Even then, under no circumstances should their appearance on this website be construed as an endorsement for any relationship or investment. UNDP assumes no liability for investment losses directly or indirectly resulting from recommendations made, implied, or inferred by its research. Likewise, UNDP assumes no claim to investment gains directly or indirectly resulting from trading profits, investment management, or advisory fees obtained by following investment recommendations made, implied, or inferred by its research.

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Country & Regions

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Sector Classification

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Sector

Services

Development need
> For the fourth quarter of 2019, the tourism sector made up of travel, accommodation, and transportation agencies was the employer of 1.42M people. Which represents + 6% of national employment (19).

Policy priority
> Colombia is one of the first countries in the world to join as a member of The Future of Tourism Coalition, whose objective is that post-pandemic tourism has the needs of destinations and communities among its priorities.

Gender inequalities and marginalization issues
> In rural areas, 27.3% of women are employed in commerce, hotels, and restaurants, the second industry with the highest participation of women. In urban areas, this industry is the first employer with 34.5% of all women.

Investment opportunities
> In Colombia, tourism stands for 3.8% of the GDP and has exports related to travel and passenger transport for USD$ 6.6B (19).

Key bottlenecks
> While Colombia receives 81 visitors for every 1,000 inhabitants, other Latin American countries receive 175 (19). > In Colombia, a non-resident visitor generates on average for USD 1,600, while in Panama, this figure reaches USD$ 3,725 (19).

Sub Sector

Hospitality and Recreation

Development need
> The lack of capacity of local communities to offer comprehensive services has meant that large companies and agencies take all the benefits > Tourism boom has brought informality, resulting in nature destruction (e.g., construction of informal hotels have caused environmental damages, such as the cutting of trees)

Policy priority
> The Action Plan of the National Policy for Management of Biodiversity and its Ecosystem Services & Strategy to Control Deforestation and Forest Management designed by the MinAmbiente with support from UNDP, UN Environment, and FAO, aims at caring for biodiversity hand in hand with economic development, knowledge and risk management, which encompasses ecotourism services (29).

Gender inequalities and marginalization issues
> 710 indigenous reservations, comprising 102 indigenous groups, 18 who are in danger of disappearing (29) > +17k endemic species of amphibians, birds, mammals, plants and lichens, freshwater fish, and reptiles (17) > 37.6% of the population employed in tourism, as of 2019, were women (13)

Investment opportunities
> According to the UNWTO, since 2017, eight out of ten tourists prefer accommodation that includes ecological practices, and Colombia shows an excellent potential for leading natural tourism.

Key bottlenecks
> Informality in tourism stands for 54% of the total employability, which generates low-quality jobs, reduces the tax base, acts as unfair competition, and cannot protect the resources with which they operate.

Industry

Hotels and Lodging

Pipeline Opportunity

Discover the investment opportunity and its corresponding business model.
Investment Opportunity Area

Ecology and ecotourism models

Destination management and promotion platforms that connect and develop world-class rural, adventure and ecotourism experiences.
Business Model

Promote, connect, support the development, and offer nature tourism experiences led by local communities that expressly use the natural resources without degrading or exhausting them (e.g., bird watching recreational and leisure activities). In this way, they protect and promote biodiversity through world-class quality experiences.

Business Case

Learn about the investment opportunity’s business metrics and market risks.

Market Size and Environment

Market Size (USD)
Describes the value in USD of a potential addressable market of the IOA.

> USD 1 billion

CAGR
Describes the historical or expected annual growth of revenues in the IOA market.

> 25%

> Globally, nature tourism and ecotourism grew three times faster than the overall tourism industry, and investment is estimated to increase by 20% annually (20)

> By 2032, the Colombian tourism market can reach USD$ 14.9B (21), and in particular, nature and wellness tourism will be a USD$ 2.90B activity (22)

> Nature tourism represents a market of USD$ 263B, with a growth of 65% between 2013 and 2018. According to the UNWTO, since 2017, eight out of ten tourists prefer accommodation, including ecological practices (29)

Indicative Return

IRR
Describes an expected annual rate of growth of the IOA investment.

20% - 25%

According to the Colombian National Business plan for Nature-based tourism, an IRR of 19%-26% can be achieved by investing in these types of projects (18).

Investment Timeframe

Timeframe
Describes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.

Medium Term (5–10 years)

According to local investors interviewed, an expected holding period for investments in ecotourism models would be between 7 and 10 years.

Ticket Size

Average Ticket Size (USD)
Describes the USD amount for a typical investment required in the IOA.

USD 1 million - USD 10 million

Market Risks & Scale Obstacles

Capital - CapEx Intensive

> There may be communities that do not have the necessary accommodations, minimal infrastructure, and good communication to sustainably meet tourist demand. That is why capital investments are necessary to ensure an ecotourism approach.

Market - High Level of Competition

> Some regions already have different services that can compete with ecotourism, especially the Amazon and the Caribbean. There are various possibilities that tourists can access, so it would be necessary to look for the characteristics that highlight the services local communities can offer.

Impact Case

Read about impact metrics and social and environmental risks of the investment opportunity.

Sustainable Development Need

> Given its geographic, social and cultural particularities, Colombia has an advantage as a tourist destination. With improved security, tourism has experienced a boom, but it still has room to grow: while tourism represents only 3.8% of the GDP in other LatAm countries, it weights 10% (1).

> Due to the lack of local communities' lack of capacity to offer world-class experiences, agencies and large companies are receiving the benefits (2). In 2019, Colombia received a record-breaking number of tourists (4.5M), and hotel-chain income grew by 10.6%, and travel agencies by 3.7% (3).

> Tourism boom has brought informality, resulting in nature destruction (e.g., Construction of informal hotels have caused environmental damages, such as the cutting of trees) (4).

Gender & Marginalisation

> 710 indigenous reservations, comprising 102 indigenous groups, 18 who are in danger of disappearing (29).

> +17k endemic species of amphibians, birds, mammals, plants and lichens, freshwater fish, and reptiles (17).

> 37.6% of the population employed in tourism, as of 2019, were women (13).

Expected Development Outcome

> Offer economic opportunities for communities and local inhabitants to allow them an equitable distribution of the economic benefits derived from nature-based tourism. It would also raise consumer awareness, providing incentives for conserving the destinations' natural heritage and local culture.

> Take advantage of the country's growth in tourism to position ecotourism as one of the best possibilities for social and environmental sustainability.

> The possibility of bringing additional income to local communities by attracting tourists can increase employment formality by joining the entire sector and the benefits it can bring.

Gender & Marginalisation

> Indigenous populations or ethnic groups may develop another income source by showing and caring for their territories and the lands where they have always lived.

> Total biodiversity, especially the endemic one, can be conserved and supported by the added income generated by ecotourism.

> Almost 40% of tourism employees who are women can benefit from new forms and trends and a tourist reactivation that takes care of their environmental and social environment.

Primary SDGs addressed

Decent Work and Economic Growth (SDG 8)
8 - Decent Work and Economic Growth

8.9.1 Tourism direct GDP as a proportion of total GDP and in growth rate

Current Value

> As for 2016, 1.4% was the participation of tourist added value (28). > The percentage of the population employed in the tourism industry summed up to 8.8% by 2018 (28).

Target Value

> The participation of tourist added value is expected to be 1.6% for 2030 (28). > The percentage of the population employed in the tourism industry is expected to be 10.8% for 2030 (28).

Life Below Water (SDG 14)
14 - Life Below Water

14.5.1 Coverage of protected areas in relation to marine areas

15.3.1 Proportion of land that is degraded over total land area

Current Value

> By 2017, there were 12,540 hectares of marine protected areas (28).

> As of 2019, 665,549 hectares of land are in the process of restoration (28).

Target Value

> The government expects this number to reach 13.25 hectares of marine protected areas by 2030 (28).

> By 2030, it is expected that this indicator ascends to 1M hectares (28).

Secondary SDGs addressed

Responsible Consumption and Production (SDG 12)
12 - Responsible Consumption and Production

Directly impacted stakeholders

People

> 4.1M of people that could work in the tourism industry (1 out of every 11 jobs) (5).

Gender inequality and/or marginalization

> 37.6% of the population employed in tourism, as of 2019, were women (13).

Planet

> 119 protected areas that comprise 26M of hectares. > 56.2% of total national land that has forest vocation. > 2,900 kilometers of coastline on both oceans.

Corporates

> +43k companies that are Tourism Service Providers in Colombia (13).

Public sector

> +45% of the government budget in the management of diversity that is aimed at restoration and sustainable use could be better distributed (15).

Indirectly impacted stakeholders

People

> +4.5M of non-resident visitors (16).

Gender inequality and/or marginalization

> 710 indigenous reservations, comprising 102 indigenous groups, 18 who are in danger of disappearing (29).

Planet

> +17k endemic species of amphibians, birds, mammals, plants and lichens, freshwater fish and reptiles (17).

Corporates

> Travel and transportation companies that for 2019 received + USD $ 6.7M (16).

Public sector

> The contribution to the tourism's GDP has remained on a growth path between 3.5% and 3.8% (before the pandemic) (16). > Tourism added value of +USD$ 5.0B and +USD$ 9.6B from accommodation and food services (16).

Outcome Risks

> Overexploitation of ecological systems on demand.

> Erosion due to high tourism traffic.

> Increased waste in local communities.

> Gender inequality and/or marginalization risk: Land exploitation with cultural and/or spiritual meanings for ethnic groups.

Impact Risks

Execution risk: > Complex relationship between operators and minority communities for the development of the productive value chain and benefit-sharing > Poor access, quality accommodation, communications infrastructure, and difficulty to obtaining tourist infrastructure development permits what promotes informality in the sector > Guarantee that there are no environmental impacts in the project's execution, even with an incoming and outgoing flow of tourists.

Stakeholder participation risk: > There is a risk that large operators will take the benefits that could be for the local community, which would not contribute to their economy but to the enrichment of large companies.

Drop off risk: > Some communities may agree to develop infrastructure to serve tourism. However, some actors may oppose, making the communities unable to continue with the service, despite investments that have been made.

External risk: > Shortage of skilled, trained, and qualified bilingual professionals that attend the international demand. > Difficulties in the national infrastructure for access and security of the sites that can provide ecotourism services.

Unexpected impact risk: > Weather conditions that hinder infrastructure or internet transmission. For example, strong winds or other natural disasters that damage the connection. > Climatic conditions that may impede ecotourism services, such as natural disasters or extreme weather conditions.

Gender inequality and/or marginalization risk: > There are small communities that may need help in the education of sustainable practices to develop ecotourism practices. There may also be indigenous communities that oppose the entry of a high flow of tourists.

Impact Classification

C—Contribute to Solutions

What

Positive and important outcome due to economic opportunities for local communities.

Who

Underserved stakeholders working in the tourism industry, especially in rural and dispersed areas.

Risk

Local economy without reagents for the benefit of the community.

Impact Thesis

This initiative intends to reduce negative impact of tourism on the enviroment and increase sustainable income for different communities.

Enabling Environment

Explore policy, regulatory and financial factors relevant for the investment opportunity.

Policy Environment

(National Development Plan): Promote tourism by generating the conditions to strengthen destinations and offerings, investing in better infrastructure and connectivity, and increasing business development and human capital skills for competitive tourism (23).

(Tourism Sector Plan (2018 – 2020)): Defines the guidelines to improve Colombia's tourism competitiveness based on productivity strengthening, value generation, and co-responsibility among stakeholders improved positioning in national and international markets (26).

(Action Plan of the National Policy for Management of Biodiversity and its Ecosystem Services & Strategy to Control Deforestation and Forest Management): Designes an Action Plan and Strategy by the MinAmbiente with support from UNDP, UN Environment, and FAO. They aim at caring for biodiversity hand in hand with economic development, knowledge, and risk management, which encompasses ecotourism services (29).

Financial Environment

Financial incentives: Triodos Bank has operations in LatAm and has financed several agro-tourism and ecotourism projects. Others have followed in his footsteps, such as Oikocredit (8 countries) and Grameen Bank (35). Inversor is currently financing Waya, a hotel that promotes tourism development and generates a sustainable economic dynamic different from mining. It also integrates local communities within its value chain as suppliers (18).

Fiscal incentives: With the Financing Law (1943 of 2018), there is a preferential rent of 9% that offers advantages to ecotourism, agrotourism, and nautical docks projects (34).

Other incentives: Intending to promote tourism, since 2018 Colombian government has invested USD$ 182M for 30 tourism infrastructure projects (25).

Regulatory Environment

(Law 1943 of 2018): The Financing Law provides incentives to new and remodeled hotel establishments, allowing them for a tax income reduction of 9%, not be subject to wealth tax, nor to the payment of presumptive income. It also excluded from VAT the air transport service for nature tourism hotspots such as La Guajira, Nuquí, Mompox, and Tolú (24).

(Decree 2811 of 1974): Establishes the National Code of Renewable Natural Resources and Protection of the Environment is issued, defining the preservation and management of these (30).

(Resolution 0118 of 2005): Establishes technical criteria of the different ecotourism activities or services are established to be considered within the tax benefits (31).

(CONPES 3296 OF 2004): establishes the guidelines for private participation in ecotourism services in the National Natural Parks of Colombia, which are given as concession contracts (32).

Marketplace Participants

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Private Sector

Awake Travel, a market and experience platform that connects nature travelers with local hosts in remote and rural destinations, raised a Series A investment led by Fundación Bancolombia and Fondo Accion and expects to sell USD$ 300k/month in Jan 2021 despite Covid-19 (27).

Government

Colciencias had a call to contribute to the generation of new knowledge and strengthen capacities in science, technology, and innovation in marine science.

Multilaterals

The World Bank, IFC, and IDB have preferential loans or grants for sustainable development and with specific units for tourism.

Public-Private Partnership

With the Vice Ministry of Tourism and Peace's leadership and the collaborative articulation of the Interinstitutional Table, it is expected that the ecotourism and agrotourism project proposed by the ex-FARC combatants in Guaviare can be consolidated and implemented natural routes in the department (32).

Target Locations

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References

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    • (1) DNP (2017) – Plan Nacional de Desarrollo (2018 – 2022)
    • (2) Jimenez et al (2019) - El turismo como motor de la economía colombiana. Accessed June 13th 2020
    • (3) MinComercio (2020) - En 2019, el turismo en Colombia rompió récords. Accessed June 14th 2020
    • (4) ElTiempo (2019) - Exceso de turistas y hotelería ilegal ponen en jaque a la naturaleza. Accessed June 13th 2020
    • (5) LaRepublica (2018) – La hora del turismo para Colombia. Accessed June 12th 2020
    • (6) MinAgricultura, DANE (2016) Land use, National Agricultural Census
    • (7) Colombian Ocean Comision (2015) Economic Affairs Buro
    • (8) MinTIC (2019) National Statistics of employment
    • (9) CITUR (2020) Visitors to Natural National Parks
    • (10) Banco de Occidente (2010) Jumps, waterfalls and rapids of Colombia, Chapter4: Colombia, territory of rapids and waterfalls.
    • (11) MinCultura (n.d) World Heritage List
    • (12) ProPacífico (n.d). Pacific Region: Territory where we weave development
    • (13) CITUR (2020) Departmental Statistics
    • (14) Caño Cristales (2019) Caño Cristales Tourism
    • (15) UNDP (2018) How much does Colombia has to invest to maintin biodiversity?
    • (16) MinTIC (2019) Economic Studies Office: Colombian Economy Dinamic
    • (17) Alexander Von Humboldt (2018) Endemic species, protected areas and deforestation
    • (18) Inversor Portafolio: Waya https://www.inversor.org.co/en/portafolio-2/waya-guajira/.Accessed February 8th.
    • (19) Centro de Pensamiento Turístico - Colombia (2019) Employment in tourism industry
    • (20) Brink (2011) - The Economics of Ecosystems and Biodiversity in National and International Policy Making. Accessed July 2nd 2020
    • (21) Euromonitor (2019) – El futuro de los viajes: edición de 2019. Accessed July 5th 2020
    • (22) MinComercio (2012) – Plan de Negocio de Turismo de Naturaleza de Colombia. Accessed July 1st 2020
    • (23) DNP (2017) – Plan Nacional de Desarrollo (2018 – 2022)
    • (24) MinComercio (2019) - MinComercio destaca estímulos fiscales que benefician al sector de Turismo. Accessed June 2nd 2020
    • (21) La República (2019) - Los proyectos de infraestructura turística suman inversión de $644.000 millones. Accessed June 20th 2020
    • (22) MinComercio (2017) – Plan Sectorial de Turismo. Accessed June 3rd 2020
    • (23) El Nuevo Siglo (2010) – Toma fuerza primera startup de turismo de naturaleza en Colombia. Accessed July 11th 2020
    • (24) National Planning Department (2019) - 2030 Agenda in Colombia
    • (25) La República, Lacouture, M.C (2018). Natural Tourism, Global Tendency
    • (26) Decree 2811 of 1974. President of the Republic of Colombia
    • (27) MinAmbiente. Resolution 0118 of 2005.
    • (28) Natural National Parks (2019). Ecoturism Services Concession
    • (29) MinAmbiente (n.d) National Policy for Management of Biodiversity and its Ecosystem Services
    • (30) MinTIC (2019) MinTIC highlights fiscal incentives that benefit the tourism sector
    • (31) Rhodes, A. (2015) Support and Financing of Ecotourism Projects: New Options
    • (32) United Nations Colombia (n.d) FARC members bet on ecoturism as a toll for enviromental susstainability and socio-economic development